Facebook Ads Marketing – Advertising on Facebook, Create FB Ads Account

Filed in Online Account by on March 27, 2020 0 Comments

Facebook Ads Marketing – Advertising on Facebook, Create FB Ads Account

Facebook Ads marketing is an effective way to advertise and get to promote your business or brand online to reach more people. 

If you are a business owner how do you get to promote your Business Online?

Have you ever taught of a way to market your business via Facebook Ads marketing?

 If you may know it is a good way to make your business or product gets to the public eye helping you to create awareness online.

What is Facebook Ads Marketing

Fb Ads marketing is a way to create an advert for the products or services you provide.

Facebook ads have area of focus as they are targeted to users based on their location, demographic, and profile information.

Once you are done creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. 

The reason for this write up is to get you to know how to promote the services or products you sell on the facebook platform.

In this post, you are to know everything you would what to know about Fb ads and how you can create your own ads.

It is a very good way to sell a brand or products to reach out to the ideal customers’ base on the target area.

Facebook ads marketing platform, eneble you reach to more audience to your site to get more sales for the products.

Facebook ads are of different types ranging from; Carousel Ads, Photo Ads, Collection Ads, Video Ads, Dynamic Ads, Messenger Ads, Slideshow Ads, Instant Experience Ads e.t.c

Steps to Add an ad account in Business Manager

Before you get to use the ad on facebook you ought to first of all create your ad campaign on the platform.

 It is easy to do so but if you already have an account, these particular steps is not meant for you;

If you want to add an ad account in Business Manager follow this guide below

  • Click Accounts and click Ad Accounts.
  • Click + Add.
  • Choose one of the 3 options; Add Ad Account, Request Access to an Ad Account or Create a new ad account.
  • If you choose to request access or add an ad account, enter the ad account ID. Learn where to find the account ID. Follow the prompts to select people and access levels.

The ad account will be created, add and assign four people to each post or role.

Objectives of Fb Ads Marketing

Facebook offers users some marketing objectives depending on what they want the ad to achieve or accomplish.

Here is you can align the business goals or objectives;

Brand Awareness; creating awareness you have to introduce your products to new audience

Reach: Make your ad reach as many people as you want

Traffic; Drive traffic to a particular web page, app, or Fb Messenger.

Engagement: Reach a wide audience to increase the number of post engagements or Page Likes, increase attendance at your event, or encourage people to claim a special offer.

App installs: You can get people to install your

Video views: Get more people to watch your videos

Lead generation: Get new prospects into your sales funnel.

Also Read; Get Paid from Facebook Ads – How to Make Money with Facebook Ads

Conversions: Get people to take a specific action on your website (like subscribe to your list or buy your product), with your app, or in Facebook Messenger.

Messages: Encourage people to contact your business using Facebook Messenger.

Catalog sales: Connect your Facebook ads to your
product catalog to show people ads for the products they are most likely to
want to buy.

Store traffic: Drive nearby customers to bricks-and-mortar stores

When choosing the objectives, choose them based on the goals you have for the ad.

How to Create Facebook Ads

Creating Fb ads can be a bit hard but it is worth the stress with fast and effective results. Follow the simple
guidelines below to create;

  • First Choose an Ads objective.

  • Secondly, name the Facebook Ad Campaign.

  • Target the Audience you wish to reach.

  • Choose the placement this is where you want your ads to show.

  • Set up the budget and schedule for the campaign.

  • Create the ad with any of the formats you want to use.

  • Your ad campaign would be made visible or viewable once it has been reviewed by Facebook.

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